OOH/PROMO/GUERILLA

MINI ELECTRIC:
SAUBERE MOBILITÄT

Electric cars are a symbol of clean mobility. But how can this be made visible? We made true-to-scale stencils and used
them to partially clean parking spaces in order to visualize the fact that the new MINI Electric leaves no dirt behind.
Without pointing a finger and very unobtrusively. Simply a clean campaign.

Awarded with the Salzburger Landespreis in silver in the category "Events & Promo"

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MINI_Graffiti_16zu9_3