CAMPAIGN
EINE PRISE SERIENMEISTER
With its 10th championship title in a row, FC Red Bull Salzburg made Austrian soccer history in 2023.
How can you say thank you to your loyal fans, who have been season ticket holders for 10 years and are therefore a fundamental part of this success? Together with the serial champions, we have come up with a special gift
to allow the 2,000 or so most loyal fans to share in the success.
Without knowing what it could be good for, FC Red Bull Salzburg collected the gold dust from the annual engraving of the club's name on the championship plate. We had serial champion pins cast and added this gold dust when melting them down. So now every fan can wear a touch of champion on their lapel.
Awarded the Salzburger Landespreis 2024 in GOLD in the category "Direct Marketing"
CONTACT
Creative Tactics
Agentur für kreative Markenarbeit
Schrannengasse 10e
5020 Salzburg
mail@creativetactics.design