CORPORATE DESIGN
BONDI STUDIOS
Bondi Beach in Australia is a magical place. The first Bondi Pilates Studio in Salzburg should also be a place full of positive energy, a sunny mindset, an active vibe and a pinch of lightness in the midst of a demanding everyday life, with the aim of creating an unobtrusive visual identity that brings the Bondi Beach vibes to Salzburg without falling for surf design clichés and thus meets the design requirements of the target group.
The logo combines word and figurative mark and symbolizes the rising sun at Bondi Beach. In other words, that magical time of day when the beach comes to life and active Australians get on their surfboards or yoga mats. The brand colors are derived from sand, sun, sky, stone and the sea. Even the grain in the imagery is no coincidence and reflects the sandy beach.
Pilates means flow. And that's exactly how the understated design "washes over" the brand and lets it shine in all its glory - just like you after a session of Pilates at Bondi Studios.
CONTACT
Creative Tactics
Agentur für kreative Markenarbeit
Schrannengasse 10e
5020 Salzburg
mail@creativetactics.design