DESIGN

RED BULL
ATHLETES COLLECTION

Every year, Red Bull launches a collection of sports and lifestyle clothing for its approximately 9,000 athletes worldwide.
The upcoming collection has a consistent design element: the coordinates of the Red Bull headquarters in Fuschl am See.
However, many of the athletes have never been to Fuschl and (still) know little about the brand, its origins and background.
Yet there are so many stories in the architecture of the headquarters alone...
Creating a lookbook with added value that not only presents the new clothes and encourages people to wear them (yes, even Red Bull athletes have to be persuaded to wear the stuff), but also provides information about the brand, architecture, location and history. For the first time in the company's history, a commercial shoot took place in and around the Red Bull headquarters in Fuschl. We staged the athletes and the collection at those spots where there was a story or informative content and thus created an interesting magalog instead of a boring lookbook. Or did you know that instead of a large company logo on the building, the largest bronze sculpture of modern times consisting of 14 life-size bulls was erected?

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